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Search Guidelines

Basic Search Engine Guidelines

Webmaster guidelines are established by search engines to let site owners, Webmasters, website designers, search engine optimization firms and search engine marketing companies know what are, and are not, acceptable practices. We have put together the following list to help business owners understand the importance of proper development of their website investment.

What Search Engines Want You To Do

  • To Create Original And Unique Content That Offers Genuine Value To The Searchers.
  • To Design Your Website For Your Visitors, Giving Search Engines Secondary Consideration.
  • To Create Your Site With A Clear Hierarchy.
  • To Offer A Site Map To Make Using Your Site Easier For Your Visitors.
  • To Use Text Instead Of Images Whenever Possible.
  • To Use Hyper-Links To Help Your Visitors Find Interesting And Related Content.
  • To Not Be Afraid To Link Out To Great Sites.
  • To Use Meta Data, Including Title And Descriptions That Accurately Describe The Content Of Each Of Your Website Pages.
  • To Use Good Website Design In General.
  • To Ensure, If You Participate In Affiliate Programs, That You Provide Your Visitors With Unique And Valuable Content That Gives Them Reasons To Come To Your Site Beyond The Affiliate Program Offering Itself.

What Search Engines May Penalize For

  • If You Have Multiple Websites, To Cross Link Them For The Purposes Of Building Up Link Popularity.
  • To Build Your Site For Them.
  • To Steal Someone Else’s Content.
  • To Create Pages That Harm The Accuracy, Diversity Or Relevance Of Search Results. This Is Bad For Your Business And Bad For Search In General.
  • To Create Doorway Pages Whose Sole Purpose Is To Redirect Traffic To Another Page.
  • To Create Pages With Content That Is Substantially The Same. You Will Do Much Better With A 5-Page Website That Contains Solid Content Than You Will With 100 Pages Of Nearly Identical Content.
  • To Create Pages Using Automatically-Generated Content Of Little Or No Value.
  • To Use Hidden Text.
  • To Use Pages Designed To Artificially Inflate Search Engine Rankings. Good Content Combined With SEO Creates Relevance For A Topic; Solid SEM Creates High Quality, Long Lasting Rankings.
  • To Use Tactics That Provide Search Engines With Information That Differs From What Is Provided To Your Website Visitors.
  • To Misuse The Names Of Your Competitors.
  • To Create Pages That Seem Deceptive, Fraudulent Or Provide A Poor User Experience.
  • To Create Sites That Use Excessive Pop-Ups.

Search engines offer these quality guidelines to benefit both business owners and searchers alike. When search engines deliver high quality results and when business owners deliver high quality websites, everyone wins.

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Client Testimonials

S5 Financial

Just a quick note to say thanks!

My business runs on email - and hopefully - lots of it! I need it safe, I need it now! More important, I need to know that I can depend on my email hosting service. After disappointing experiences with several well known sources, I was lucky enough to find a local email host that provided service that exceeded my expectation. SEO King.

Best Regards,
Dave
S5 Financial

Forget-Me-Not Occasions

I can not begin to thank you enough for all of your help and guidance to develop and launch Forget-Me-Not Occasions' web site.

Nick did an unbelievable job and was so professional, patient and easy to work with on this project. He took my concept and brilliantly made it happen. I am so thrilled with the final product.

I truly believe when I came to you after being "scammed" by that other designer, I was miraculously lead to your company. My web site now has the look and feel that I always imagined. You and Nick are helping to launch my "dream" and I thank you from the bottom of my heart.

My Warmest Regards,
Janice L. Sinardi, President
Forget-Me-Not Occasions

Thomas Martin

Dear SEO King,

I am writing you this letter to thank you for the business you are helping me build.

George Chaney at SEO King told me my website would perform, but I had no idea that I would immediately start receiving inquiries. Not only is the site professionally designed, but the site reads incredibly well.

Thanks to you, I am now excited about the future. Instead of waking up worrying about where my next lead or next client will come from, I now feel that the possibilities are endless and look forward to a prosperous future.

I would recommend SEO King to the person that wants to explode their business taking it to the next level and beyond.

George Thanks Again.

Sincerely,
Thomas W. Martin

Your Direct Source

Your Direct Source, Inc. has been utilizing SEO King since November of 2006. Through their search engine optimization and marketing, they have helped Your Direct Source, Inc. achieve their goals.

We are rebuilding our Website to target many other industries at the moment. Sometimes it takes time to get on the front page of specific key word terms. Some are more competitive than others.

George Chaney, President of SEO King, has been up front and has become a good friend. I would recommend his services to any company looking to take their business to the next level.

Jason Nofi
President
Your Direct Source, Inc.

Amy Bolden

I needed a website to help promote my business, however, I did not know where to start. One of my colleagues and a current client of SEO King suggested I contact George. I met with George of SEO King and he provided me with a pre-design questionnaire that definitely helped me formulate my ideas.

Equipped with solid ideas, I met with the designer, narrowed my website ideas, then I was presented with a draft of the website layout. After minor revisions, I am pleased with my website layout results. All of my ideas were implemented with precision. I am fully satisfied with the quality and efficiency of design services I received from SEO King!

You exceeded my expectations completely. I appreciate your prompt delivery, knowledge of website marketing strategies and overall level of service. With my completed website, I am more prepared to market my services to potential clients both locally and outside my immediate area.

I will definitely recommend the website services of SEO King!

Amy Bolden
Mortgage Consultant

Avalar Realty of Florida

Putting together my website with the services SEO King provides gave quick and professional results. A small business owner himself, George Chaney understood and took the necessary steps to build awareness and develop my company's client base.

By choosing SEO King as the company to develop my web page, I have experienced firsthand the best in customer service, attention to detail and satisfaction in the end result. Building a Real Estate website with the SEO King has been an easy and fascinating venture.

Although George had never put together a Real Estate page before, he truly took the initiative to research the Real Estate markets in my business' area and developed an original yet comprehensive site that features easy-to-navigate links and all of the content you would expect to find on a professional Real Estate site.

Dan Edwards
Avalar Realty of Florida

ProMarketing Leads LLC

Very Happy with SEO King Web Hosting!

From the beginning of working with SEO King, my experience has been awesome. My website is used for demand generation and information about my mailing list business. The hosting SEO King provides is very reliable and very fast.

When I need help from SEO King, they respond very quickly and answered all my questions to my satisfaction. I am very happy that I chose to do business with SEO King and look forward to working with them as my list business grows.

Please keep up all the good work SEO King!!

Brad Allen
Owner - ProMarketing Leads LLC

Salvia Society

I have had such a good experience with my web hosting for the last year, that I've actually transferred my other site!

Thanks for the great service and reliability!

Alex
Salvia Society

SEO King, Inc.
213 Disney Drive
Wilmington, NC 28409
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