What is Search Engine Optimization?
Search engine optimization, a/k/a SEO, is a process by which a website is prepared to be found in, and properly identified by, search engines. Properly identified? Search engines use algorithms (mathematical formula) by which they attempt to identify what your website is about. SEO facilitates a given search engines ability to properly categorize your site and services. SEO does not incorporate off site factors, and is strictly a site based process which only takes into account the off site factors necessary to rank in natural search.
How come other companies include back link development as part of their SEO service?
SEO King, Inc. understands the distinct difference between properly optimizing a website to be found and properly Marketing a website so it is found. They are two different and unique processes. Virtually every website needs Search Optimization, while many have no need for Search Marketing.
Why is search engine traffic important to my business?
Over 50%, and growing, of U.S. Citizens use search. That means, if your company website is not found in search results, you are risking the loss of whatever business that prospect represented.
Meta tags are HTML code used to assist search engines in better identifying and understanding what your specific website page is about and where your page might be relevant within a given search result. The unfortunate misinformation within the industry is that many search engines no longer use these codes. The reality is, unless a search engine discloses its algorithm for scrutiny, no one can say with confidence that they are not one of the 100+ factors used to rate the relevance and quality of your website.
For experienced optimization experts, optimization is a simple process. However, anytime you are configuring code and content, these processes take time to be done properly.
What is involved in Optimization?
For SEO King, you can learn specifically what is included in our Site Based optimization processes here.
How long will it take before I rank better?
Typically, search engines take about two weeks to index and incorporate your new pages within the search results. If doing site based only, and you have existing back links to your website, you will see the results of modifications within two weeks. If your website has done no search engine marketing and contains no relevant back links, you will not see any notable difference, however, you will be confident in knowing your website is properly prepared to be found in the search engines.
Does using dynamic pages harm my website rankings?
Yes it can. We recommend implementing mod rewrites for dynamically produced pages which do not comply with Googles webmaster guidelines.